Recently I’ve been seeing lots of postings on networking. It appears that everyone knows they should do it, but they don’t know where to start. I thought I’d provide a few pointers, since this is one of the most important things you can do to help your career.
The good news is that if you’ve ever spoken to anyone, you have already started networking. It’s all about building relationships with other professionals. You are doing this throughout your career, as you talk to others about projects, interact with supervisors and subordinates and sales people, apply for jobs, and so on. The trick is to start doing it consciously, seeking out people who can help you, and people whom you can help. Think about the professional image you want to portray, and keep that in mind during your interactions.
Here’s an example. I have been a freelance technical writer for over 15 years. After volunteering with the local chapter of a professional organization for 10 years, I interviewed a colleague I knew from that group for an article. When I sent her the article for proofing, she responded “This is great! It sounds like a real writer wrote it.” Obviously, I had failed in my interactions with her. She associated me with the types of volunteer jobs I did for the organization, and had no idea what I did for a living. This is bad enough for a traditional employee, but devastating for a freelancer who depends on referrals for their livelihood! You can bet she now knows what I do, and I am working to provide subtle reminders to others in the group about my core areas of expertise.
With whom should you network? Everyone! You have no idea who someone else knows (though new tools like Linkedin.com are making it easier to find out). Most obviously are co-workers, supervisors, collaborators, sales people and so on. The next level is former co-workers, supervisors, employees, advisors and advisees. Then there are people you meet through professional societies, trade and professional organizations, alumni associations, and so on. And even people from other parts of your life – parents of your kids’ friends, people you share hobbies with, and so on. Again, you never know who they know. The more people you have real connections with, and the more people who know what you want to find, the more likely you are to find it.
One of my favorite books on this topic is New Network Your Way to Job and Career Success by Ron L. Krannich and Caryl Rae Krannich. It’s out of print, but there are lots of used copies out there.